Tuesday, November 20, 2012



An overview of the history of Swiss Posters

Most people are excited when they hear that most of the twentieth century posters masterpieces are from Switzerland. There are many reasons to prove the truth of an international tradition and used the best of neighbors program to promote the poster and to print with some of the great masters of the art of the poster series. Many of the big collectors have missed the point of the traditional work that looks extremely elegant and beautiful French poster or a reckless stunt Germans could easily have belonged to the Swiss.
early 20th century
Located in the center of Europe and having three languages, Switzerland helped to take most of your neighbors. One of the most famous artists in poster orientated Steinlen and working in France, famous disrupted. The first generation of the French poster artists like Cardinaux and Steinlen completed their studies in Paris and Munich.

Travel and climb Swiss Posters
Swiss posters were rooted in trips. Due to the fact that the Swiss border between the ages 20 and 21, had become one of the popular travel destinations, the need was felt for promotion arose. Emile Cardinaux In 1908, the first modern work Matterhorn posters created in the name of simplicity and contentment with the colors used to draw attention to them. Switzerland for two decades was creating beautiful masterpieces with threads hanging out skiing, hot springs, and the wonders of payment.
In the third decade, Herbert Matter - along with Leger, Ozenfant, Cassandre in his home in Paris, studied and worked in Switzerland, making a new series of photomontage posters for the Swiss tourist office. Despite the amazing works of Matter, Walter Herdeg Swiss travel poster during the late 40’s was decreasing.

Design Poster
After the First World War, the Swiss graphic design agency a step forward, a new way to satisfy the needs of new era car. Rate it tenets of Russian-Swiss, Dutch De Stijl movement and the Bauhaus experience absorbed.

Jan Tschichold was the key role of creators of new prints, which in 1933 moved to Basel where he taught at the School of Design. And a Theo Ballmer Keller was a private tutor, in Bauhaus school was acquired in 1931 designed to teach Basel payment.


 ● Switzerland in the mid-20th century

Swiss rapturous excitement about the quick Sachplakat or Object Poster demonstrated by Lucien Bernhard was introduced in Germany in 1905. In 1923 Otto Baumberger introduced a masterpiece in object poster for PKZ. The poster painting a full length coat wool fibers, silk lining with PKZ label was natural enough that most visitors think they have photograph. Regardless of the label, poster doesn’t have any text.
In 1934, a poster, button exaggerate the fact that Peter Birkhäuser was designed for PKZ sachplakat its minimalist closer to an end. During and after World War II sachplakat signals through comprehensive language and explicit appeal to the Swiss, the Swiss became the original poster.
Four artists who were living in Basel Birkhauser, Stoecklin, Leupin and Brun operators were way too cute and too delicate to be played with standard lithographic Manst that was the envy of the world. Unfortunately, the 50 endpoints on the pretext of cheaper offset lithography printing said. Leupin, Brun and other artists in Basel sachplakat not very promising method to the rich color lithographic printing began. Leupin in their ability to succeed in portraying the essence of Cappiello's visual form has been sold.



















60's and 70's
all the designs and 30's, the 50's gave way to new graphic design that went far beyond Switzerland's borders. Because of its strong reliance on typographic elements of the new style became known as the International Typographic Style. In the 70's dominance in the world of graphic design and art Brasar its impact is still observed.
His criteria were used to obtain a mathematical grid system, regular shape, font (sans serif especially Helvetica was introduced in 1961), and black and white photos depicted the observations. System simple, serious, purposeful and is effective.
The method is designed in Switzerland were taught in school. Basel is one of the management and the other in Zurich under the supervision of Armin Hofmann and Emil Ruder Joseph Muller-Brockmann Zurich School of design in all of World War II with Keller had learned.

Hofmann emphasis on differentiating features and design by Muller-Brockmann in rhythm and visually expands the root of this approach are obvious examples. In addition, a completely new approach in the growing global market was established after World War II. Swiss language problem became a global issue and a strong need was felt clear in word and symbol.
They need to identify public issues, international and global events like the Olympics; there will be a print that way. However, teachers with experience in the International Typographic Style spread rapidly. Hofmann at the Basel School of Design School of Design in America, Yale School of exchange of information so that the new style became one of the centers in America.


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